Mercedes-Benz C-Class World

A big idea venture became a first ever in South Africa!

No venue would quite fit the big idea – so we created one! An unused building strategically situated to the busiest intersection in the Southern Hemisphere and became the one in a lifetime destination. C-Class World housed a state of the art 4D theatre, multiple training room, a style boutique, life sized Grand Prix track, a restaurant and vehicle showroom to name a few.